Answer a stakeholder question
Return a cited answer in minutes.
Insights teams
Uncover better insights, faster than ever
Merciv understands everything your team has ever learned and connects it to everything consumers are doing and saying in real time, so you get more complete, accurate insights when you need them.
How Insights teams use Merciv
Refresh a segmentation
Keep personas and segments current.
Scope your next study
Make better use of your research budget.
Reconcile conflicting data
Find out where sources disagree and why.
Track a category shift
Understand what’s changing and why.
Mine consumer verbatims
Surface themes buried in feedback.
Build a research report
Formatted, cited deliverables in minutes.
Brief the leadership team
Translate insights into recommendations.
Most insights teams are sitting on years, if not decades, of scattered, siloed, unstructured, inaccessible data. Making use of it is slow, expensive, and tedious.Merciv helps insights teams make the most of their data.
Chat
Answer your team’s questions in an afternoon
With Merciv Knowledge, complex research questions no longer require months-long research and data analytics initiatives. Your data is made useful before you need it, so when you ask a question you get the right answer in minutes.
Deliverables
Create, edit, and collaborate on research deliverables
Segmentations, personas, journeys, and demand spaces get built once, then age until the next refresh. Merciv keeps them live, flagging when a segment drifts or a demand space reorganizes — while you can still act on it.
Auditability
Ground every recommendation in evidence you can defend
Ask in the morning, get a formatted, cited report by the afternoon — the deliverable, not just an answer. It’s the read that shapes a brand, innovation, comms, or pricing decision, every claim one click from its source.
Knowledge
Put decades of research back to work
Before you commission the next study, ask what the last three concluded and whether it still holds today. Merciv keeps every study you’ve run in one governed, queryable place, checked against current movement — so you spend on the gap, not the rerun.
Personas
Close the gap between what consumers say and what they do
What people say in a survey and what they buy often disagree. Merciv puts the stated preference next to the observed behavior in the same cited answer, so you can brief on the gap instead of picking a side.
Make the most of the research you already have
Merciv doesn’t replace your trackers, panels, survey platform, or syndicated contracts — it’s the layer where they finally work together.
Research files
Decks, reports, transcripts, spreadsheets, and more
Syndicated feeds and BI
NielsenIQ, Circana, Snowflake, Databricks, and more
Survey platforms
Questionnaires, results, and raw exports
General AI guesses. Merciv shows its work.
General AI is built to sound right — which is exactly the problem for an insights team, because a plausible answer you can’t source is the one that falls apart in front of an executive. Merciv is built to be checked: every claim tied to where it came from, every confidence scored, and an honest flag when the evidence isn’t there.
Why Merciv beats ChatGPT and Claude| What you get | General-purpose AI | Merciv |
|---|---|---|
| Sourcing & citations | Plausible claims; citations are often missing or invented. | Every claim links to the file and page it came from. |
| When the evidence is thin | Fills the gap with a confident guess. | Flags it, scores confidence, and says when it doesn’t know. |
| What it draws on | The open web, plus whatever you paste into the prompt. | Licensed syndicated, panel, and social data — plus your own research. |
| Memory of your research | None; every session starts from zero. | Every study your team has run, persistent and queryable. |
| Privacy & governance | Prompts may train the model; no isolation or permissions. | Zero training on your data, tenant isolation, permission-aware, SOC 2 Type II. |
| Real vs. synthetic data | Can invent respondents, quotes, and figures. | Licensed, never synthetic — no fabricated panelists. |
Get started
Get a briefing on your brand
Bring a question your team already has to answer. We’ll show Merciv answering it, cited, on your own category.
Start for freeFAQ