Test a marketing campaign
Pressure-test the concept against real consumer evidence.
Brand & marketing teams
Walk into every brand decision with the right answer already in hand
Merciv connects what your brand knows about its consumer to what they’re doing right now, so you brief and buy on evidence, not instinct. Every answer cited, while the decision is still open.
Use cases
How Brand & Marketing teams use Merciv
Optimize ad spend
See which audiences and channels earn the next dollar.
Analyze campaign performance
Understand what drove results, cited to the source.
Track competitor moves
Watch rival launches, claims, and positioning in real time.
Write a creative brief
Ground the brief in a real consumer tension.
Find portfolio whitespace
Spot the occasions and demand spaces worth chasing.
Localize a campaign
Adapt the message for each region, retailer, or account.
Build the growth story
Turn MMM, brand health, and sales into one narrative.
Marketing has never had more data — or a harder time knowing what it means. What are consumers saying about the brand right now, how is brand health moving across channels, and which inputs actually drove the results?Merciv helps you answer questions just like these.
Portfolio
Find the whitespace worth building for
Where’s the whitespace in the category, which occasions are growing, and how should each brand in the portfolio play against them? Merciv connects your segmentation and long-horizon tracking to live category movement, so the portfolio bet starts from evidence instead of the last offsite.
Creative brief
Brief the work on a real consumer tension
Hand creative a brief built on a real tension, not a hunch: the job the product does, the moment it matters, the language people actually use. Then bring your concept and comms-test results together with live signal to pressure-test the idea before it ships.
Audience intelligence
Meet each audience where it lives and moves
See how each audience actually moves through the funnel and across touchpoints, so media and growth know where to over-invest and what to say where. Localize the story for a retailer, a region, or a key account, grounded in that audience’s evidence rather than a national average.
Knowledge
Turn siloed dashboards into a single growth story
Merciv reads across your MMM, brand health, sales, and campaign data and answers what leadership actually asks: what drove the growth, what you learned, and where the next dollar should go. One cited narrative, every number traceable to its source.
Your stack
Works with the trackers and campaigns you already run
Merciv doesn’t replace your brand trackers, MMM, listening tools, or campaign platforms — it’s the layer where they finally answer together.
Your brand trackers
Equity and health trackers you already field — the number next to the reason
Reviews and live conversation
Review shifts and creator chatter join the scorecard
Your campaign context
What ran, read against what consumers now believe, in one place
General AI guesses. Merciv shows its work.
General AI is built to sound right — which is exactly the problem for a brand team, because a plausible answer you can’t source is the one that falls apart in the growth review. Merciv is built to be checked: every claim tied to where it came from, every confidence scored, and an honest flag when the evidence isn’t there.
Why Merciv beats ChatGPT and Claude| What you get | General-purpose AI | Merciv |
|---|---|---|
| Sourcing & citations | Plausible claims; citations are often missing or invented. | Every claim links to the file and page it came from. |
| When the evidence is thin | Fills the gap with a confident guess. | Flags it, scores confidence, and says when it doesn’t know. |
| What it draws on | The open web, plus whatever you paste into the prompt. | Licensed syndicated, panel, and social data — plus your brand research and campaign context. |
| Memory of your brand | None; every session starts from zero. | Trackers, briefs, and prior reads, persistent and queryable. |
| Privacy & governance | Prompts may train the model; no isolation or permissions. | Zero training on your data, tenant isolation, permission-aware, SOC 2 Type II. |
| Real vs. synthetic data | Can invent respondents, quotes, and figures. | Licensed, never synthetic — no fabricated panelists. |
Get started
Get a briefing on your brand
Bring the scorecard line you have to defend next. We’ll show Merciv building it from cited evidence on your own brand.
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