Can I quote this in a board deck — does it hold up if the CFO pushes on methodology?

That is what the citations are for. Every claim links back to the source material it came from, down to the file and page, and confidence opens to agreement, recency, and coverage. When the CFO asks how you know, you open the source rather than describing it.

How fast can I realistically get an answer? My decision window is about ten days.

Faster than commissioning research can validate it. The evidence you need is usually already inside licensed consumer data and your own archive — the delay is retrieval, not fieldwork. Merciv answers against what already exists, cited, so a ten-day window is spent deciding rather than waiting.

Insights owns the research budget. How do brand and insights use this together?

One corpus, permission-aware, with each team asking in their own register. Insights keeps ownership of the research and the methodology; brand gets to interrogate it without filing a request and waiting. The shared citation trail is what keeps the two from drifting into different versions of the truth.

Does it work alongside our brand tracker?

Yes. Merciv is built to sit beside the equity and health trackers you already field, so the tracked number and the reason behind it live in one cited answer.

Merciv for Brand & Marketing

Make the case for every campaign

Quantify what your marketing actually moved, track your competitors and consumers in one place, and test campaigns, concepts and ads before you commit the spend.

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Portfolio

Find the whitespace worth building for

Read your segmentation and brand tracking alongside current category demand to identify audiences, occasions, and needs your portfolio does not yet serve.

Creative brief

Brief the work on a real consumer tension

Bring past campaign learnings and consumer studies into the next brief, with the evidence attached. Read concept and communications tests alongside current consumer conversation before committing spend.

Audience intelligence

Meet each audience where it lives and moves

See how each audience actually moves through the funnel and across touchpoints, so media and growth know where to over-invest and what to say where. Localize the story for a retailer, a region, or a key account, grounded in that audience’s evidence rather than a national average.

Knowledge

Turn siloed dashboards into a single growth story

Merciv reads across your MMM, brand health, sales, and campaign data and answers what leadership actually asks: what drove the growth, what you learned, and where the next dollar should go. One cited narrative, every number traceable to its source.

How brand & marketing teams use Merciv

Explain why the tracker moved
The cause behind a consideration drop, weeks before the next wave lands.
Defend the brand budget to the CFO
The consumer evidence behind long-term investment, in the language finance actually accepts.
Pressure-test the repositioning before you commit
What you’d be retiring, what that equity is worth, and how comparable bets actually played out.
Find the category entry points you don’t own
The occasions where your brand fails to come to mind, and who owns them instead.
Get the why your mix model can’t give you
Your model says how much sales moved. This says which consumers moved, and why.
Brief the agency with evidence, not adjectives
The cultural drivers, the consumer’s own language, and the job the work has to do.
See how your brand shows up in AI-assisted shopping
What an assistant says about you when a shopper asks it instead of a search bar.
Read a competitor’s move before the market does
What consumers are actually saying about their launch — quotable and sourced.

Perception and sales live in different systems. Campaign spend, sentiment, and sell-through have to be stitched together for every review, while competitive launches and consumer conversations keep moving.Merciv brings that evidence together so you can explain what a campaign changed and use those findings in the next brief.

Common questions

How Merciv works with your data

How is this different from a social listening tool?
Listening tools show you the conversation in isolation. Merciv joins that conversation to reviews, syndicated context, and your own research, and sends every claim back to source, so the scorecard is defensible rather than just directional.
How is this different from what my agency and insights team give me?
It doesn’t replace either. Your agency brings craft and your insights team brings depth; both are slowed by the same retrieval problem. Merciv gives all of you the same cited evidence base, so the debate is about the decision rather than whose number is right.
Is this real consumer voice, or AI-generated respondents?
What you cite is always real — actual reviews, conversation, and your own research. Merciv can also build synthetic personas for exploratory work, but every one is grounded in that same real data, never invented from nothing.

Your stack

Works with the trackers and campaigns you already run

Merciv doesn’t replace your brand trackers, MMM, listening tools, or campaign platforms — it’s the layer where they finally answer together.

Your brand trackers
Equity and health trackers you already field — the number next to the reason
Reviews and live conversation
Review shifts and creator chatter join the scorecard
Your campaign context
What ran, read against what consumers now believe, in one place

Built for how brand teams cite evidence

Visit the Trust Center

Every claim cited
Each answer links back to source material the reader is authorized to open
Confidence on every answer
Open the score — agreement, recency, coverage — and see where sources disagreed
Says so when it doesn’t know
Thin evidence is flagged, not filled in with something plausible
Zero training on your data
Your data is never used to train models, yours or anyone’s
Grounded in real data
Synthetic personas are evidence-grounded segments from your licensed data — not invented consumers
SOC 2 Type II
Independently audited controls, cleared for procurement

Request a demo

Back your bets with evidence

Bring the scorecard line you have to defend next. We’ll show Merciv building it from cited evidence on your own brand.

FAQ

Questions brand teams ask

Resources

Make the case for every campaign

Find the whitespace worth building for

Brief the work on a real consumer tension

Meet each audience where it lives and moves

Turn siloed dashboards into a single growth story

How brand & marketing teams use Merciv

Explain why the tracker moved

Defend the brand budget to the CFO

Pressure-test the repositioning before you commit

Find the category entry points you don’t own

Get the why your mix model can’t give you

Brief the agency with evidence, not adjectives

See how your brand shows up in AI-assisted shopping

Read a competitor’s move before the market does

How Merciv works with your data

Works with the trackers and campaigns you already run

Your brand trackers

Reviews and live conversation

Your campaign context

Built for how brand teams cite evidence

Every claim cited

Confidence on every answer

Says so when it doesn’t know

Zero training on your data

Grounded in real data

SOC 2 Type II

Back your bets with evidence

Questions brand teams ask

Further reading for brand and marketing teams

What is consumer intelligence?

A data-driven marketing strategy leadership trusts

Board-ready share-of-voice reporting