Insights
Do the work you’re already doing better and faster than ever before
Ask one question across everything you’ve learned, the data you license, and what consumers are doing right now — and get an answer with the citations already attached.
How it works
From your question to a cited answer
Four retrievals at once. Merciv searches your connected graph four ways in parallel, so the sources that matter rise to the top.
Computed, not guessed. Merciv runs the math against the real data in a sandbox, and flags what’s missing instead of guessing.
Cited, complete, in minutes. Every answer is traceable end to end, and contextualized to your brand, category, and consumer.
Accuracy
Follow the evidence behind every answer.
Merciv connects the finding to the underlying research, files, and consumer signals, so you can inspect the evidence and see where it disagrees.
Merciv has more to draw on.
Four kinds of knowledge reasoned over together, across thousands of sources a general tool never sees.
Context stays connected.
Every answer carries the relationships that give it meaning — not a fragment pulled out of place.
Specificity at scale.
You don’t just get a clean answer. You get direct access to every point behind it.
Real computation and verification.
Merciv runs the math against the actual sources and verifies the numbers wherever it can, every time.
Speed
See shifts as they form, and decide in the moment
Speed is what makes accuracy worth having. When the work takes minutes, you act while a shift still matters — instead of confirming it after the market has already moved.
Leading, not lagging indicators
Catch demand and sentiment signals forming before they reach syndicated data.
Always-on intelligence
Set trackers to continuously monitor the products, competitors, and categories that matter.
No more research backlog
Run research yourself, immediately, in plain language — without waiting on a slow internal queue.
Confidence
Defensible, auditable answers that hold up in the boardroom — and know their own limits
Every answer is observable end to end, so you can see exactly how Merciv reached it and stand behind it under scrutiny.
Cited end to end
Every finding links to its source, and every step is logged.
Honest about the gaps
When the evidence isn’t there, Merciv says so instead of inventing an answer.
Permission-aware
Every retrieval respects your existing access controls.
Decisions stay human
Merciv surfaces the evidence; the call is yours.
Chat
Ask anything about every data point, all at once
Pose a question to your unified knowledge base and the live external world in plain language, and get a fast, cited answer that spans both.
Cited to the exact file or signal
Follow-ups that carry context forward
Plain language in — report, table, chart, or slides out
Ready to share with evidence attached
Portfolio
Read every review from everywhere you sell
Track aspect-level sentiment across every SKU. Understand what consumers like, what they don’t, and how that changes across products and retailers.
Aspect analysis
Break each review into the drivers behind it — packaging, scent, price — and see what moves sentiment per product.
Complaint clusters
Emerging complaints group as they form, so a pattern surfaces before it becomes a problem.
Benchmarking
Compare any product against competitors and across retailers in one view, tracked over time.
Anomaly detection
Catch a sentiment dip or complaint spike the moment it starts, not a quarter later.
Trackers
Know what moved before anyone has to ask
Merciv monitors your portfolio, competitors, and category on your schedule, with briefings tailored to your company context.
Any product, competitor, or topic, on your cadence
Alerts on new developments only, never repeats
Leading indicators ahead of syndicated data
Context that compounds instead of resetting
Deep research
Answer impossible questions
Merciv runs parallel research across your own studies, the live open web, and the data you license, reconciling disagreements and showing where the evidence runs thin.
Internal, external, and syndicated in one pass
Every source and step logged and inspectable
Honest about what the evidence can’t support
Board-ready briefs with citations attached
Playbooks
Turn your best research into a repeatable playbook
Capture how your strongest analyst approaches a recurring question once, and the whole team can run it the same way from then on.
Proven plays
Launch analysis, retailer pitch prep, complaint deep-dives, and white-space scans — ready to run.
Build your own
Save the steps from a research session or existing process your team already trusts.
Always current
Every run pulls live from your connected knowledge, never a stale template.
Personas & Panels
Test concepts and simulate consumer responses
Merciv personas are evidence-grounded synthetic segments built from your research and customer data — not a probability sample of consumers. Poll a concept or creative against the panel, get labeled directional reads, and prioritize what deserves real respondent spend.
Concept testing and ad testing on your segments
Numbers from your data; the model only writes the voice
Every result labeled — panel inference or directional
Prioritize first; validate high-stakes with real respondents
Centralize your insights without giving anything up
Visit the Trust CenterZero-training by design
Your data lives in a structured knowledge layer, never a training pipeline.
Tenant-isolated and encrypted
Every environment is logically isolated, encrypted at rest and in transit.
Permission-aware throughout
Your existing access controls apply to every user, query, and agent.
Your data, your exit
Choose where data resides, export it when needed, and confirm deletion in writing.
People make the calls
Merciv surfaces evidence and recommendations. People stay responsible for decisions.
Proven and monitored
SOC 2 Type II, independent testing, continuous scanning, and incident monitoring.
Questions
What insights leaders ask before they switch
Straight answers on dashboards, generic AI, syndicated data, and trust.
Dashboards report what already happened in data you’ve modeled. Merciv explains why, reasons across internal and external sources together, and lets you ask the next question without commissioning a new build.