We already use ChatGPT or Claude. What’s the difference?

Most teams try the generic tools first. Three things reliably break: they can’t handle large files, they can’t pull from multiple sources in one pass, and they can’t produce structured output you’d actually send to a stakeholder. Separately, uploading licensed research — a NIQ or Circana report — to a general assistant can violate your data agreements, because those platforms may train their models on it. Merciv is a secure, closed system built specifically for handling sensitive, licensed, or proprietary data, and reconciling what general AI models can’t touch. It uniquely pulls live insights from TikTok and Reddit, reaching sources general assistants can’t access, and provides roughly 40 times more citations per query than general AI.

Isn’t this social listening?

Social signals are only one part of the bigger picture. Merciv brings together your internal research, licensed measurement data, reviews, and product context, with every insight directly attributed to its source. Social listening tools can’t cite your proprietary studies or internal findings — Merciv can, because it’s designed to integrate and attribute all your unique sources.

Does this replace NIQ or Circana?

No — Merciv doesn’t replace NIQ or Circana. Instead, it makes them more valuable by reconciling NIQ data with Circana, retailer feeds, and your own research, always citing each source. Your data provider contracts serve as inputs, ensuring full compliance while providing a unified, actionable view.

Every claim includes a direct citation to its source. If supporting evidence is missing, Merciv is transparent and tells you, rather than fabricating a plausible answer. Citation and accuracy are not the same, so every insight also carries a confidence score: if the evidence is thin or sources conflict, that shows up in the rating — you can judge not just where an answer came from, but how much to trust it.

Will this replace my team?

No. Merciv automates the manual synthesis, but the judgment and decisions always stay with your team. It accelerates your process from months to days — and what that buys you is capacity. You can properly resource ten concurrent decisions where you used to resource three. The expertise required to interpret and act on insights remains uniquely human.

The compounding consumer intelligence system

Merciv connects your company’s internal data, syndicated research, and the entire open web to deliver defensible insights that drive real impact.

Request a demo Explore the product

Consumers form, change, and express opinions faster and in more places than ever before.

There is value hidden in that data. In the relationships, connections, and patterns within it.

When you can test and build ideas at the speed of the market, questions become a competitive advantage.

Every answer compounds, and the system gets smarter the more you use it.

That’s what Merciv makes possible.

A dinner table with pasta, grapes, and a glass of red wine

Why did a competitor’s SKU outsell ours despite a smaller marketing spend?

Find out →

Two amber bottles, one open with liquid, one capped

Why did complaints spike right after the recent reformulation?

Black pointed pumps on a deep red carpet

Which channel builds the most loyalty among repeat buyers?

A model with pink blush holding a swallowtail butterfly

Why are reviews mentioning packaging complaints more than before?

Overhead of frothed matcha in a white bowl

Which channel is actually converting new drinkers, not just reach?

Stacked cubes of pink, lavender, and yellow handmade soap

Which claim is driving the most purchase intent in this category?

A tortoiseshell cat sitting in an open cardboard box

Why did subscription churn tick up unexpectedly this quarter?

Hands pinning red fabric at a sewing machine

Why are fit complaints rising in reviews since the recent redesign?

Which category is driving the most private label switching right now?

Black yoga mats laid out in a bright studio

What’s driving the recent dip in our subscription retention?

A hand reaching for a clear pump bottle beside a dark glass bottle

Which use case shows up most often in five-star reviews?

Why are reviews citing efficacy less often than they did last year?

A red cocktail in a coupe glass with a pale foam cap

Why did a rival’s limited release sell through faster than ours?

Why leading brands choose Merciv

Read case studies

“It would literally take us months to comb through the noise, but Merciv will look through thousands of sources in 5–10 minutes. Blown away!”

Sr. Director, Consumer InsightsLeading global CPG brand

87%

lower research cost for a leading national beverage manufacturer

98%

faster time to answer for a multinational wellness foods company

What Merciv can do for your team

Deliver the insights your partners rely on better, faster and with more confidence

Request a demo

Category reviews

Turn a 2–3-week review into a same-day deliverable, including narrative, context, and visualizations.

Data harmonization

Reconcile Nielsen, Circana, SPINS, and Numerator automatically, and skip the data-wrangling.

Qualitative synthesis

Surface themes across every focus group transcript and open-end, without the hand-coding.

An end-to-end decision-making system

Knowledge
Make your data work for you
Every study, deck, report, and file your team has ever produced, cleaned, structured, and connected into a complete map of what your company knows.
Insights
Make your insights more valuable
Ask one question and get an answer drawn from your own knowledge, the data you already pay for, and real-time consumer signal. The answer no single platform could give you — fast.
Action
Make decisions that drive growth
Send the deck, the model, the dashboard or the brief with the evidence already attached. Auditable, shareable, and in whatever format the room needs.

Built for your most important work

Explore the product

Answer impossible questions. Cover thousands of sources in minutes. Merciv runs parallel research streams across your own corpus, the live open web, and the data you license.
Unmet Needs Order
Surfaces needs mentioned repeatedly across your category with no product answering them, ranked by how often they come up and how badly.
Line Review Prep
Builds the buyer story before you need it: your velocity against the category, where you’re incremental, and the shelf gap nobody’s filled yet.
Dupe Watch
Scans Amazon reviews and social for cheaper lookalikes naming your product. Tells you which SKU is being copied and which claim they’re borrowing.
Your work, your way, handled in a click. Your line review, your portfolio read, your claim substantiation file — done in one click, captured from a previous session.
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Run a concept test
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Danielle OseiValue-Driven Grocery Shopper
Switches brands over price before loyalty. Reads every label. Rarely writes a review unless something goes wrong.
Created from142 sources
Test concepts and ads before you commit spend. Merciv builds panels from your respondent-level research, so every segment is derived from measured outcomes, not assumptions.
Crocs Sport Mode Clog
4 variants
4.4960 reviews
Fit complaints resolved
82%+9% QoQ
100%50%
Jul ’25Jun ’26
Mentions by variant
6,240+9% QoQ
Khaki34%Navy28%Slate22%Clay16%
Crocs Echo Clog
5 variants
4.61,840 reviews
Mentions by variant
11,960+12% QoQ
White32%Black24%Bone18%Pink14%Lime12%
Mention index after drop
10 peak+12% vs last drop
Crocs Classic Clog
6 variants
4.23,210 reviews
Review volume vs. target
3,210+18% QoQ
0%50%100%
Positive sentiment share
79%+3% QoQ
100%50%
Jul ’25Jun ’26
Crocs Sport Mode Clog
4 variants
4.4960 reviews
Fit complaints resolved
82%+9% QoQ
100%50%
Jul ’25Jun ’26
Mentions by variant
6,240+9% QoQ
Khaki34%Navy28%Slate22%Clay16%
Crocs Echo Clog
5 variants
4.61,840 reviews
Mentions by variant
11,960+12% QoQ
White32%Black24%Bone18%Pink14%Lime12%
Mention index after drop
10 peak+12% vs last drop
Track aspect-level sentiment across every SKU in your portfolio. Understand what consumers like, what they don’t. Merciv builds a complete picture of your entire brand, in one place.
Neutral. Answers span sources that are otherwise scattered and siloed by design.
Governed. Permission-checked retrieval, full audit trails, and additive to your estate.
Cited. Page-level sourcing for every claim, so any number can be traced and checked.
Compounding. Every answer builds on the last, so your knowledge stops going to waste.

Enterprise-grade security, privacy, and governance

Visit the Trust Center

SOC 2 Type II
Audited annually by an independent third party.
Zero training on your data
Your data will never train a model.
Tenant isolation and encryption
Organization data lives in its own isolated environment, encrypted at rest and in transit.
Permission-aware retrieval
Merciv only retrieves what a given user is already permitted to see, enforced at the time of the query.

FAQs

Request a demo

Most teams try the generic tools first. Three things reliably break: they can’t handle large files, they can’t pull from multiple sources in one pass, and they can’t produce structured output you’d actually send to a stakeholder. Separately, uploading licensed research — a NIQ or Circana report — to a general assistant can violate your data agreements, because those platforms may train their models on it. Merciv is a secure, closed system built specifically for handling sensitive, licensed, or proprietary data, and reconciling what general AI models can’t touch. It uniquely pulls live insights from TikTok and Reddit, reaching sources general assistants can’t access, and provides roughly 40 times more citations per query than general AI.
Every claim includes a direct citation to its source. If supporting evidence is missing, Merciv is transparent and tells you, rather than fabricating a plausible answer. Citation and accuracy are not the same, so every insight also carries a confidence score: if the evidence is thin or sources conflict, that shows up in the rating — you can judge not just where an answer came from, but how much to trust it.

Bring us the questions your tools can’t answer alone

We’ll securely connect your data, run your hardest question end to end, and show you every source, before you commit to a contract.

Get a demo