Can Merciv tell me which claims consumers still believe?

Yes. Merciv reads belief in an efficacy or ingredient claim against the language consumers use in reviews and conversation, cited, so you can defend or reformulate a claim on evidence.

Does it work alongside our syndicated and panel data?

Yes — additive, never a replacement. Merciv connects the syndicated and panel reads you already license to reviews and ingredient conversation, so the number and the belief behind it live in one cited answer.

How current is the review and conversation signal?

Merciv tracks reviews and conversation continuously, so an ingredient or routine shift reaches you while you can still act on it, not at the next tracker refresh.

Every citation will be checked by our regulatory team. How traceable is this?

Every claim links to the source material it came from, down to the file and page, so a reviewer opens the original instead of trusting a summary. Where sources disagree, Merciv shows it; where substantiation is thin, it says so.

Are you giving me regulatory advice or evidence?

Evidence, and only evidence. Merciv shows what consumers say and believe, cited to source, so your regulatory and legal teams can make the call. It does not offer regulatory guidance or clear a claim for use.

Do you use synthetic respondents for concept reads?

No. Concept reads are grounded in licensed consumer data, never synthetic respondents, so the evidence reflects the regimen consumers actually keep.

For beauty & wellness

Consumer intelligence built for beauty & wellness

The label makes a promise. Do consumers believe it? Reviews, ingredient conversation, syndicated context, and your own research, connected — every claim traceable, so you defend or reformulate on evidence before belief settles the story for you.

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Use cases

Every claim traceable

Test a claim before it ships
Which efficacy language consumers believe, which they doubt, and the words they use for your science.
Build the claim’s evidence trail
Every assertion traced to source and confidence-scored, ready when a retailer asks how you know.
Surface every environmental claim in one pass
Pack, site, and creator briefs together, so your regulatory team reviews from a complete list, not a search.
Watch the dupe conversation on your hero SKUs
Who consumers are substituting toward, and what they say they’re getting instead.
Turn a viral moment into shelf
Pair platform demand with sell-through evidence for the planogram conversation.
Track your share of category conversation
Where credibility is being built by platform, now that beauty EMV has shifted underneath everyone.
Position across the tier blur
Where your price-and-efficacy story lands as mass and prestige converge.
Size the adjacent demand from GLP-1 cohorts
Which categories those shoppers are adding — firming, hair, regimen support — as category economics.

The problem

The claim launched and belief moved before you measured it

Reviews shift in days, ingredient skepticism spreads faster than a tracker refreshes, and by the time the panel confirms the efficacy story, the belief that drives repeat has already settled.

Common questions

Executive-ready outputs out of the box

Will you tell me when the claims evidence is thin?
Yes — that is the whole posture. Every claim is cited and confidence-scored, and Merciv flags weak substantiation rather than filling the gap. Evidence you can stand behind, not legal or regulatory advice.
Is any of this synthetic? I need real consumers.
None of it. Merciv is grounded in licensed consumer data — real reviews, real conversation, your own research — never invented panelists or synthetic respondents.
How is this different from the listening tool we already pay for?
Listening shows the spike. Merciv connects belief to your own research, reviews, and syndicated context, and sends every claim back to source.

Ingredient cycle

Track the ingredient cycle continuously, not at the quarterly read

The actives, formats, and claims rising in your category, monitored with history, so the brief lands before the peak instead of documenting it afterward.

Claims

Know how consumers read your claims before the market does

Perception of your claims language across reviews and conversation, cited to the verbatim, so you defend the claim while it still holds instead of after it slips.

Reformulation

Catch reformulation backlash at the SKU, in week one

Complaint and sentiment shift at the SKU level, surfaced early enough to respond before the review score settles the story for you.

Say/Do gap

They say clean — do they pay for it?

Stated values next to observed purchase behavior in the category, so the read reflects the routine consumers keep, not the aspiration they describe.

Case studies

Proof from teams running the same playbook

Read case studies

Built for how beauty & wellness handles data

Visit the Trust Center

Licensed data, retailer terms respected
Built on licensed sources with retailer data terms honored, not scraped or resold
No PII, no individual-level decisions
Category and segment intelligence, never person-level targeting
Sourcing methodology published
How every answer is sourced is documented and reviewable
Every claim cited
Each answer links back to source material anyone can open
Zero training on your data
Your data is never used to train models, yours or anyone’s
SOC 2 Type II
Independently audited controls, cleared for procurement

Request a demo

See Merciv on your category’s data

Bring a claim or launch you have to defend. We’ll show Merciv reading the belief behind it, cited to the reviews.

FAQ

Consumer intelligence built for beauty & wellness

Every claim traceable

Test a claim before it ships

Build the claim’s evidence trail

Surface every environmental claim in one pass

Watch the dupe conversation on your hero SKUs

Turn a viral moment into shelf

Track your share of category conversation

Position across the tier blur

Size the adjacent demand from GLP-1 cohorts

The claim launched and belief moved before you measured it

Executive-ready outputs out of the box

Track the ingredient cycle continuously, not at the quarterly read

Know how consumers read your claims before the market does

Catch reformulation backlash at the SKU, in week one

They say clean — do they pay for it?

Proof from teams running the same playbook

How a Global Pharmaceutical Company Decoded the Patient Voice Across 8+ Platforms with Merciv

How a Leading Athletic Apparel Brand Analyzed 10,000+ Reviews to Uncover the Product Gap Competitors Were Exploiting

Built for how beauty & wellness handles data

Licensed data, retailer terms respected

No PII, no individual-level decisions

Sourcing methodology published

Every claim cited

Zero training on your data

SOC 2 Type II

See Merciv on your category’s data

Questions beauty & wellness teams ask